Market research and insight departments are being challenged to go beyond numbers and rear-view mirror analysis. Stakeholders demand actionable business insights – however, increasing complexity and depth of data, lack of resources to drive analytics to hamper efforts.
Datazen helps organizations overcome these challenges with its Information Market solution. This solution is built on process reengineering, technology, data analytics, and an integrated 360-degree approach to information synthesis. Data across channels is consolidated into a single powerful data stream that is the foundation of a strong analytics program. Our analysts rapidly synthesize data, extract well-founded insights, and deliver them through intuitive visualization.
Cumulative expertise across market research analytics, social media intelligence, and business domains helps our analysts derive insights useful across business functions.
We deliver Information Market through a three (3) Phase approach strategies:
– Information Gathering Methodologies.
– Top Market Identification
– Key Trends